Urban Playground Movement for fun & freedom
Thousands people come together on first Saturday of April in the most iconic place in Amsterdam – Dam Square, for the year’s most massive pillow fight. It is a great time to fluff ourselves up and get down to some serious feather-ruffling!
The goal is to encourage people to leave their TVs, lap-tops, mobile phones and other gadgets which force us to sit. Let’s go out into our “urban living rooms” to connect with others!
How to join the pillow fight:
Just show up yourself with your pillow at the monument before 3pm and wait for the signal.
The main rule of the pillow fight:
Do not hit anyone who isn’t holding a pillow.