{"id":75929,"date":"2019-07-02T10:00:00","date_gmt":"2019-07-02T08:00:00","guid":{"rendered":"https:\/\/rudenko-photography.com\/?p=75929"},"modified":"2026-10-28T02:41:07","modified_gmt":"2026-10-28T01:41:07","slug":"branding-shoot-rembrandthoeve","status":"publish","type":"post","link":"https:\/\/rudenko-photography.com\/en\/branding-shoot-rembrandthoeve\/","title":{"rendered":"A Branding Shoot at Rembrandthoeve on the Amstel"},"content":{"rendered":"
\"Father<\/figure>

This branding shoot at Rembrandthoeve took me to a cheese and clog farm on the Amstel, just outside Amsterdam. A father and son run the farm, and they wanted photos that show both their craft and their bond.<\/p>

A family business with a real craft is a perfect subject for branding photos. This session is one of my photoshoots across the Netherlands<\/a>, just outside Amsterdam in Amstelveen.<\/p>

Where<\/dt>
Rembrandthoeve, on the Amstel in Amstelveen<\/dd>
When<\/dt>
Summer, during the day<\/dd>
Session<\/dt>
Branding Photoshoot<\/a><\/dd>
Light<\/dt>
Daylight outside, warm lamps in the cheese room and workshop<\/dd><\/dl><\/div>

A Branding Shoot on the Amstel<\/h2>

Rembrandthoeve<\/a> sits on the Amsteldijk, the dike road along the river, just south of the city. The Amstel is part of the farm’s story, so I photographed the water too, with farmhouses and trees mirrored in it.<\/p>

\"The
The Amstel on a summer day, by the farm<\/figcaption><\/figure>

A hand-painted sign with a wooden clog on top welcomes visitors. The father leaned in the green barn doors in a long white apron, laughing. Then father and son stood back to back, arms crossed, in matching red neckerchiefs. That red came back in every room and tied the whole branding shoot at Rembrandthoeve together.<\/p>

\"Hand-painted<\/figure>
\"Farmer<\/figure><\/div>
\"Father<\/figure>

From the Barn to the Cheese Room<\/h2>

In the barn, the two of them posed among the cows in jeans and wooden clogs. One cow with short horns kept a close eye on us through the fence. In the cheese room, the work was done by hand: fresh curd pressed into a mold, deep in a steel vat of whey.<\/p>

\"Father<\/figure>
\"Black<\/figure>
\"Hands<\/figure><\/div>

I photographed the curd from above, so the round shapes would carry the frame. Then the father posed by the big wooden vat in his clogs, a wedge of cheese in his hands. The room is dark, so I let the warm lamps above him, dressed in red-and-white cloth, light his face. I also kept the frame wide enough to show the whole space.<\/p>

\"Farmer
The cheese room, with its wooden vat and red press<\/figcaption><\/figure>

On the shelves, wheels of cheese rested in rows, some plain and some speckled with herbs. The warm light made their rinds glow. A calm frame like this sits well next to the portraits.<\/p>

\"Rows<\/figure>

Branding Photos Among the Clogs<\/h2>

Clogs are the other half of the farm. In the shop, the son held two small cheeses over his eyes, then a bright yellow clog in front of his face. Playful frames like these give the branding shoot at Rembrandthoeve its warmth.<\/p>

\"Son<\/figure>
\"Young<\/figure><\/div>

In the workshop, clogs hang from the ceiling in long rows. The son worked the old clog lathe while wood shavings covered the floor around him. I kept my distance, so he could simply keep working.<\/p>

\"Son<\/figure>

Nearby, stacks of fresh clogs waited, with lines drawn on the wood. Together they made a pattern of their own, so I filled the whole frame with them.<\/p>

\"Stacks
Fresh clogs stacked in the workshop<\/figcaption><\/figure>

A Quiet Moment in the Hay<\/h2>

The last frame in this story is a quiet one. In the barn, the father sat down in the hay next to a black cow, and she leaned in close. For me, it sums up this branding shoot at Rembrandthoeve better than any slogan.<\/p>

\"Farmer
The barn on the Amsteldijk<\/figcaption><\/figure>

Running a family business with a craft of its own? Discover where my photoshoots across the Netherlands<\/a> take me.<\/p><\/div>","protected":false},"excerpt":{"rendered":"This branding shoot at Rembrandthoeve took me to a cheese and clog farm on the Amstel, just outside Amsterdam. A father and son run the farm, and they wanted photos that show both their craft and their bond.A family business with a real craft is a perfect subject for branding photos. This session is one […]","protected":false},"author":5,"featured_media":75531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[225],"tags":[],"class_list":["post-75929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"\nBranding Shoot at Rembrandthoeve on the Amstel - Rudenko Photography<\/title>\n<meta name=\"description\" content=\"A branding shoot at Rembrandthoeve on the Amstel: cheese made by hand, walls of clogs and a father and son in red neckerchiefs. 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